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Data Products, But What’s Inside?

Like a spacecraft built from Lego bricks, a data product works because its internal components fit together with purpose. This article opens the “brick” to examine the components within: trusted source data, well-designed facts and dimensions, clear business definitions, quality controls, and the connections that allow a product to be reused with confidence.

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Article

Data Products, But What’s Inside?

Like a spacecraft built from Lego bricks, a data product works because its internal components fit together with purpose. This article opens the “brick” to examine the components within: trusted source data, well-designed facts and dimensions, clear business definitions, quality controls, and the connections that allow a product to be reused with confidence.

Read Full Article

12 Things That Determine Whether Your BI Modernization Succeeds or Fails

Most companies don’t fail at modernizing their reporting stack because of technology or the quality of implementation. They fail because of adoption.

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12 Things That Determine Whether Your BI Modernization Succeeds or Fails

Most companies don’t fail at modernizing their reporting stack because of technology or the quality of implementation. They fail because of adoption.

Read Full Article

Article

Automating Data Product Governance with CI/CD: Thin Callers and Indelible Pipelines

This article explores how advanced CI/CD concepts can help scale and federate the development of Data and AI products.

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Automating Data Product Governance with CI/CD: Thin Callers and Indelible Pipelines

This article explores how advanced CI/CD concepts can help scale and federate the development of Data and AI products.

Read Full Article

Article

The Convergence Of Data, Software Engineering And AI

It has likely never been a more exciting or uncertain time to be a data professional. The field is being reshaped by long-building trends that have reached critical mass alongside rapid advances in artificial intelligence.

Read Full Article

Data Modeling for Data Products

Data modeling gets interesting when you stop thinking about warehouses and start thinking about products. Design your data like Lego bricks: small, reliable pieces that evolve independently and still snap together cleanly.

Read Full Article

Data, Software, and AI Convergence — Part 2

After nearly 3 decades working across data and software engineering, I wanted to share my perspective on what AI actually means for data professionals, and how the role will need to evolve in order to thrive in the age of AI.

Read Full Article

A Natural Blueprint For Data System Modernization

Migrating or rebuilding an analytic platform is among the most complex technology initiatives an enterprise can undertake. The most commonly cited study concludes that 83% of such migrations fail or exceed budget.

Read Full Article

Data, Software, and AI Convergence — Part 1

Human-in-the-loop processes have further yielded to full automation, and are now being scaled to a range of applications from corporate processes and consumer experiences.

Read Full Article

Data Platform Migration with Strangler Fig

Migrating or rebuilding an analytic system is an extremely difficult task. Aside from all technical complexity, analytic systems tend to have fairly porous boundaries and poorly defined interfaces with it’s consumers.

Read Full Article

The Convergence Of Data, Software Engineering And AI

It has likely never been a more exciting or uncertain time to be a data professional. The field is being reshaped by long-building trends that have reached critical mass alongside rapid advances in artificial intelligence.

Read Full Article

Article

Data Modeling for Data Products

Data modeling gets interesting when you stop thinking about warehouses and start thinking about products. Design your data like Lego bricks: small, reliable pieces that evolve independently and still snap together cleanly.

Read Full Article

Article

Data, Software, and AI Convergence — Part 2

After nearly 3 decades working across data and software engineering, I wanted to share my perspective on what AI actually means for data professionals, and how the role will need to evolve in order to thrive in the age of AI.

Read Full Article

Article

A Natural Blueprint For Data System Modernization

Migrating or rebuilding an analytic platform is among the most complex technology initiatives an enterprise can undertake. The most commonly cited study concludes that 83% of such migrations fail or exceed budget.

Read Full Article

Article

Data, Software, and AI Convergence — Part 1

Human-in-the-loop processes have further yielded to full automation, and are now being scaled to a range of applications from corporate processes and consumer experiences.

Read Full Article

Article

Data Platform Migration with Strangler Fig

Migrating or rebuilding an analytic system is an extremely difficult task. Aside from all technical complexity, analytic systems tend to have fairly porous boundaries and poorly defined interfaces with it’s consumers.

Read Full Article

Article

12 Things That Determine Whether Your BI Modernization Succeeds or Fails

Most companies don’t fail at modernizing their reporting stack because of technology or the quality of implementation. They fail because of adoption.

Read Full Article

Article

Beyond The Monolith: Building Evolutionary Data Architectures For The Future

The future of data architecture isn’t just about technology—it’s about enabling business agility, innovation and sustained competitive advantage.

Read Full Article

Automating Data Product Governance with CI/CD: Thin Callers and Indelible Pipelines

This article explores how advanced CI/CD concepts can help scale and federate the development of Data and AI products.

Read Full Article

Article

Automating Data Product Governance with CI/CD: Thin Callers and Indelible Pipelines

This article explores how advanced CI/CD concepts can help scale and federate the development of Data and AI products.

Read Full Article

Article

Beyond The Monolith: Building Evolutionary Data Architectures For The Future

The future of data architecture isn’t just about technology—it’s about enabling business agility, innovation and sustained competitive advantage.

Read Full Article

The Convergence Of Data, Software Engineering And AI

It has likely never been a more exciting or uncertain time to be a data professional. The field is being reshaped by long-building trends that have reached critical mass alongside rapid advances in artificial intelligence.

Read Full Article

Article

Beyond The Monolith: Building Evolutionary Data Architectures For The Future

The future of data architecture isn’t just about technology—it’s about enabling business agility, innovation and sustained competitive advantage.

Read Full Article

Data Modeling for Data Products

Data modeling gets interesting when you stop thinking about warehouses and start thinking about products. Design your data like Lego bricks: small, reliable pieces that evolve independently and still snap together cleanly.

Read Full Article

Article

Data, Software, and AI Convergence — Part 2

After nearly 3 decades working across data and software engineering, I wanted to share my perspective on what AI actually means for data professionals, and how the role will need to evolve in order to thrive in the age of AI.

Read Full Article

Article

A Natural Blueprint For Data System Modernization

Migrating or rebuilding an analytic platform is among the most complex technology initiatives an enterprise can undertake. The most commonly cited study concludes that 83% of such migrations fail or exceed budget.

Read Full Article

Article

Data, Software, and AI Convergence — Part 1

Human-in-the-loop processes have further yielded to full automation, and are now being scaled to a range of applications from corporate processes and consumer experiences.

Read Full Article

Article

Data Platform Migration with Strangler Fig

Migrating or rebuilding an analytic system is an extremely difficult task. Aside from all technical complexity, analytic systems tend to have fairly porous boundaries and poorly defined interfaces with it’s consumers.

Read Full Article

Article

Beyond The Monolith: Building Evolutionary Data Architectures For The Future

The future of data architecture isn’t just about technology—it’s about enabling business agility, innovation and sustained competitive advantage.

Read Full Article

Article

The Data Challenge Behind Generative AI: Why It’s More Than Just Technology

Generative AI isn’t falling short because of the technology — it’s because your data isn’t ready.

Read Full Article

Article

The Data Challenge Behind Generative AI: Why It’s More Than Just Technology

Generative AI isn’t falling short because of the technology — it’s because your data isn’t ready.

Read Full Article

Medallion Architecture in a Data Product World

The future is federated, flexible, and built on data products. A shift toward data platforms that operate like modern engineered systems is already underway. Instead of forcing outdated architectures, it’s time to modernize data engineering. Where does Medallion fit into this future? Take a deep dive here.

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Article

Medallion Architecture in a Data Product World

The future is federated, flexible, and built on Data Products. Instead of forcing outdated architectures, it’s time to modernize data engineering. Where does Medallion fit into this future? Take a deep dive here.

Read Full Article

The Anti-Monolith

Data pipelines constantly break from upstream changes or source systems become unnaturally constrained from changing their database models or underlying technology. By shifting towards data contracts and automated testing, we can finally break free from these bottlenecks. We lay out a better approach in our Medium article.

Read Full Article

Article

20 Ways SMBs Can Leverage AI To Elevate Their CX

From allowing companies to provide 24/7 customer support to driving data analysis, AI can help small businesses more effectively compete with their larger counterparts.

Read Full Article

Article

The Anti-Monolith

Data pipelines constantly break from upstream changes or source systems become unnaturally constrained from changing their database models or underlying technology. By shifting towards data contracts and automated testing, we can finally break free from these bottlenecks. We lay out a better approach in our Medium article.

Read Full Article

MWAA Plugins and Dependency Survival Guide

Amazon Web Services MWAA offers significant advantages for managing Apache Airflow. Learn tips and tricks for safely making customizations.

Read Full Article

Article

Evolutionary Architecture for Analytic Systems

DDD aligns data systems with business needs instead of treating data as a centralized, one-size-fits-all asset.

Read Full Article

Article

Evolutionary Architecture for Analytic Systems

DDD aligns data systems with business needs instead of treating data as a centralized, one-size-fits-all asset.

Read Full Article

Article

The Anti-Monolith

Data pipelines constantly break from upstream changes or source systems become unnaturally constrained from changing their database models or underlying technology. By shifting towards data contracts and automated testing, we can finally break free from these bottlenecks. We lay out a better approach in our Medium article.

Read Full Article

Article

Evolutionary Architecture for Analytic Systems

DDD aligns data systems with business needs instead of treating data as a centralized, one-size-fits-all asset.

Read Full Article

18 Ways AI Can Support Quality Assurance For Tech Companies

Leveraging artificial intelligence can not only help tech firms test and monitor the software and products they build, but also streamline, verify and enhance the quality of a variety of essential company processes.

Read Full Article

Article

MWAA Plugins and Dependency Survival Guide

Amazon Web Services MWAA offers significant advantages for managing Apache Airflow. Learn tips and tricks for safely making customizations.

Read Full Article

Article

Beyond The Monolith: Building Evolutionary Data Architectures For The Future

The future of data architecture isn’t just about technology—it’s about enabling business agility, innovation and sustained competitive advantage.

Read Full Article

Article

MWAA Plugins and Dependency Survival Guide

Amazon Web Services MWAA offers significant advantages for managing Apache Airflow. Learn tips and tricks for safely making customizations.

Read Full Article

The Data Challenge Behind Generative AI: Why It’s More Than Just Technology

Generative AI isn’t falling short because of the technology — it’s because your data isn’t ready.

Read Full Article

Article

18 Ways AI Can Support Quality Assurance For Tech Companies

Leveraging artificial intelligence can not only help tech firms test and monitor the software and products they build, but also streamline, verify and enhance the quality of a variety of essential company processes.

Read Full Article

Article

Medallion Architecture in a Data Product World

The future is federated, flexible, and built on Data Products. Instead of forcing outdated architectures, it’s time to modernize data engineering. Where does Medallion fit into this future? Take a deep dive here.

Read Full Article

Article

18 Ways AI Can Support Quality Assurance For Tech Companies

Leveraging artificial intelligence can not only help tech firms test and monitor the software and products they build, but also streamline, verify and enhance the quality of a variety of essential company processes.

Read Full Article

Are All Monoliths Bad?

The data engineering field lags in engineering maturity, often relying on centralized, fragile, monolithic architectures, leading to challenges like single points of failure and degraded developer experience.

Read Full Article

Article

Evolutionary Architecture for Analytic Systems

DDD aligns data systems with business needs instead of treating data as a centralized, one-size-fits-all asset.

Read Full Article

Article

Are All Monoliths Bad?

The data engineering field lags in engineering maturity, often relying on centralized, fragile, monolithic architectures, leading to challenges like single points of failure and degraded developer experience.

Read Full Article

20 Ways SMBs Can Leverage AI To Elevate Their CX

From allowing companies to provide 24/7 customer support to driving data analysis, AI can help small businesses more effectively compete with their larger counterparts.

Read Full Article

Article

Are All Monoliths Bad?

The data engineering field lags in engineering maturity, often relying on centralized, fragile, monolithic architectures, leading to challenges like single points of failure and degraded developer experience.

Read Full Article

Article

20 Ways SMBs Can Leverage AI To Elevate Their CX

From allowing companies to provide 24/7 customer support to driving data analysis, AI can help small businesses more effectively compete with their larger counterparts.

Read Full Article

AWS re:Invent - Speeding Up ETL with Apache Spark..

Struggling with slow ETL processes that miss SLAs? Learn how we optimized a 26-hour ETL job to just 30 minutes using Apache Spark on Amazon Athena.

Watch Video

Video

AWS re:Invent - Speeding Up ETL with Apache Spark..

Struggling with slow ETL processes that miss SLAs? Learn how we optimized a 26-hour ETL job to just 30 minutes using Apache Spark on Amazon Athena.

Watch Video

Video

AWS re:Invent 2020

Equinox Media swiftly launched Variis, its online fitness streaming platform, in response to COVID-19, utilizing a cloud-native infrastructure and AWS analytics for cost-effective scaling and rapid deployment

Watch Video

Project Managers: Skills And Traits That Make Good Ones Great

Even though theirs is not a simple job, the very best project managers can make the jobs of their teammates much easier.

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Article

dbt Coalesce "Till all are one”

David Yurman’s three legacy data warehouses caused data silos and complex maintenance. Using dbt with multi-project architecture and the "strangler" approach, we consolidated the platform and transitioned consumers smoothly. In this talk, we’ll share our architecture, migration process, and lessons learned.

Watch Video

Video

dbt Coalesce "Till all are one”

David Yurman’s three legacy data warehouses caused data silos and complex maintenance. Using dbt with multi-project architecture and the "strangler" approach, we consolidated the platform and transitioned consumers smoothly. In this talk, we’ll share our architecture, migration process, and lessons learned.

Watch Video

Video

AWS re:Invent 2020

Equinox Media swiftly launched Variis, its online fitness streaming platform, in response to COVID-19, utilizing a cloud-native infrastructure and AWS analytics for cost-effective scaling and rapid deployment

Watch Video

Project Managers: Skills And Traits That Make Good Ones Great

Even though theirs is not a simple job, the very best project managers can make the jobs of their teammates much easier.

Read Full Article

Test Driving Redshift AI-Driven Scaling

AWS Redshift now supports a new AI driven autoscaling models. Let’s take it on a test drive!

Read Full Article

Avoiding the DBT Monolith

Learn multi-repo strategies for simplifying monolithic DBT Architecture

Read Full Article

Running Jobs on Athena Spark

Athena Spark is completely managed, instant on, interactive Spark environment. We explore how to use boto to dependably run production workloads.

Read Full Article

Test Driving Redshift AI-Driven Scaling

AWS Redshift now supports a new AI driven autoscaling models. Let’s take it on a test drive!

Read Full Article

Article

Avoiding the DBT Monolith

Learn multi-repo strategies for simplifying monolithic DBT Architecture

Read Full Article

Article

Running Jobs on Athena Spark

Athena Spark is completely managed, instant on, interactive Spark environment. We explore how to use boto to dependably run production workloads.

Read Full Article

Article

Running Jobs on Athena Spark

Athena Spark is completely managed, instant on, interactive Spark environment. We explore how to use boto to dependably run production workloads.

Read Full Article

Article

DataMesh Bookclub Podcast

DataMesh Bookclub - Ch1 (part 1) in a Nutshell

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Video

DataMesh Bookclub Podcast

DataMesh Bookclub - Ch1 (part 1) in a Nutshell

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AWS Heroes

Virtualizing data ingestion using Glue and Redshift Spectrum with AWS Hero Elliot Cordo

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Video

AWS Heroes

Virtualizing data ingestion using Glue and Redshift Spectrum with AWS Hero Elliot Cordo

Watch Video

Video

AWS Heroes

Virtualizing data ingestion using Glue and Redshift Spectrum with AWS Hero Elliot Cordo

Watch Video

AWS Summit NYC

Keynote: Deliver Day 1 analytics using Event Based Architecture

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Video

AWS Summit NYC

Keynote: Deliver Day 1 analytics using Event Based Architecture

Watch Video

Video

AWS Summit NYC

Keynote: Deliver Day 1 analytics using Event Based Architecture

Watch Video

NYC AWS Summit

Elliot Cordo at Data Intelligence Summit

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Video

NYC AWS Summit

Elliot Cordo at Data Intelligence Summit

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vBrownBag Podcast

An intro to data engineering with Elliott Cordo

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Video

vBrownBag Podcast

An intro to data engineering with Elliott Cordo

Watch Video

AWS re:Invent 2020

Equinox Media swiftly launched Variis, its online fitness streaming platform, in response to COVID-19, utilizing a cloud-native infrastructure and AWS analytics for cost-effective scaling and rapid deployment

Watch Video

Video

AWS re:Invent 2020

Equinox Media swiftly launched Variis, its online fitness streaming platform, in response to COVID-19, utilizing a cloud-native infrastructure and AWS analytics for cost-effective scaling and rapid deployment

Watch Video

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Solutions that drive success and propel your business forward

Company

Services

Case Studies

Our Point of View

Events

Contact Us

Copyright © 2026 Data Futures.

Privacy Policy

logo-footer

Solutions that drive success and propel your business forward

Company

Services

Case Studies

Our Point of View

Events

Contact Us

Copyright © 2026 Data Futures.

Privacy Policy

logo-footer

Solutions that drive success and propel your business forward

Company

Services

Case Studies

Our Point of View

Events

Contact Us

Copyright © 2026 Data Futures.

Privacy Policy