This company was formed through the acquisition and operation of independently run mountain resorts across North America. As the business expanded, each resort continued operating with its own systems, data structures, and operating models. To establish a consistent brand experience and support the launch of a new pass that gives members access across the company’s resort access to network, the company needed a unified view of the business across sales, operations, customer activity, service levels, and resort performance. Primary challenges included:
Highly fragmented operating environment: 20+ resorts with disparate systems, site-specific data models, and in some cases, homegrown technologies
Lack of enterprise visibility: no consistent way to measure, compare, or report on performance across the resort network
Complex integration constraints: limited network connectivity to remote mountain locations and ongoing infrastructure standardization happening in parallel to the platform build
The client selected Data Futures because it needed a partner capable of building an enterprise platform amid a rapidly evolving operational and technological landscape.
We Start with Outcomes, Not Tools — Data Futures anchored to the business outcomes that mattered most: consistent enterprise visibility, scalable resort integration, and the ability to track Ikon Pass sales and usage across the network.
Modern Expertise Without the Hype — The team designed a modular, plug-and-play architecture that integrates highly variable systems and supports the company’s broader cloud modernization journey, including vendor evaluation, architecture guidance, and proof-of-concept validation to address security concerns.
Expert-Led Delivery Model — The business relied on Data Futures’ extensive experience navigating large-scale data integration, infrastructure modernization, and complex operating environments with speed and precision.
Data Futures designed and implemented a custom Unified Data Platform to centralize and normalize operational data across the company’s growing resort network. Key features included:
A common enterprise data model that transformed resort-specific data into standardized, enterprise-ready information.
A modular, plug-and-play architecture built to support ongoing infrastructure standardization across resorts.
Integration patterns for bespoke, homegrown, and remote-site systems, including locations with limited network connectivity.
Executive dashboarding and enterprise reporting capabilities provide visibility into sales, operations, customer activity, resort performance, and Ikon Pass sales and usage across the network.
Enabled successful Ikon Pass adoption and expansion by providing visibility into pass sales, usage, and performance across the resort network, supporting growth to 60+ destinations across 11 countries.
Established a scalable data foundation across 20+ resorts, supporting the business's unified brand identity and operating model.
Improved decision-making across the network by normalizing resort-level data into consistent, comparable enterprise insights, delivering a “single pane of glass” operational view of the business for the first time.
